What is “Toxic Positivity”?

Let’s be real. Ever been told to “just stay positive” while your world was falling apart? Welcome to the world of toxic positivity. Sure, positivity is great. It can turn a bad day into a better one and help you bounce back from setbacks. But when positivity turns into a form of emotional oppression—forcing you to be upbeat when life is anything but—it's time to wave the red flag of "toxic positivity."

Breaking it Down: What Exactly is Toxic Positivity?

Toxic positivity is the belief that no matter how dire or difficult a situation is, people should maintain a positive mindset. It’s the societal pressure to dismiss negative emotions in favor of relentless cheerfulness. But here’s the thing: not all emotions are meant to feel good. In fact, science suggests that a healthy emotional life involves embracing the full spectrum of feelings, from joy to sorrow, from hope to despair. When positivity goes too far, it can become toxic by invalidating people’s real emotions.

The Science Behind It

According to psychological research, toxic positivity can cause emotional harm by encouraging people to suppress or deny their true feelings. Studies indicate that consistently suppressing negative emotions can lead to increased stress, anxiety, and even physical health issues like high blood pressure and weakened immune function.

A study published in the journal Emotion highlights that when people force themselves to avoid negative feelings, they may inadvertently intensify them. Acknowledging and processing emotions, rather than sweeping them under the positivity rug, is key to mental well-being.

How Toxic Positivity Shows Up in Everyday Life

Toxic positivity is sneaky. It can be as subtle as saying "It could be worse" to a friend who’s going through a breakup, or as overt as plastering a “Good vibes only” poster in your living room when you're battling anxiety. Here are a few more examples:

  • At work: “Just stay positive, you’ll get through it,” says your boss after you express burnout from working 12-hour days.

  • In relationships: “Look on the bright side, at least you’re single now!” after a breakup.

  • On social media: “If you believe it, you can achieve it!” with a photo of a perfectly curated life that makes you feel... well, less than perfect.

Why It’s Harmful

The toxic positivity mantra leaves no space for authentic emotional expression. Not everyone can (or should) feel positive all the time. Forcing an upbeat attitude might invalidate your emotions, creating a false sense of reality. Long-term, it may lead to more significant mental health issues like depression or anxiety, because you’re constantly ignoring the emotional messages your body and brain are sending you.

The Antidote to Toxic Positivity

So, how do we break free from this trap of perpetual positivity? Enter: emotional authenticity. Instead of denying negative feelings, give them a seat at the table. The healthier alternative is what psychologists call “emotional agility.” This concept, coined by Dr. Susan David, emphasizes the importance of accepting all emotions—good, bad, and ugly—and understanding that they are part of the human experience. By embracing emotional flexibility, we open the door to real growth and resilience.

How to Spot (and Avoid) Toxic Positivity

  1. Watch your words: Instead of “Just think positive!” try saying, “It’s okay to feel upset. Do you want to talk about it?”

  2. Embrace vulnerability: It’s okay to say, “I’m not okay today.” Authenticity builds stronger connections.

  3. Hold space for others: Sometimes, people don’t need a solution—they just need someone to listen.

Final Thoughts

Positivity is powerful, but it’s not a cure-all. Life’s rough patches deserve acknowledgment, not dismissal. By avoiding the trap of toxic positivity, we create room for genuine emotional growth and resilience. Remember, it’s perfectly okay not to be okay sometimes.

References

  • David, S. (2016) Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life. New York: Avery Publishing.

  • Gross, J.J. and John, O.P. (2003) ‘Individual Differences in Two Emotion Regulation Processes: Implications for Affect, Relationships, and Well-Being’, Journal of Personality and Social Psychology, 85(2), pp. 348-362.

  • Rogers, C. (1961) On Becoming a Person: A Therapist’s View of Psychotherapy. Boston: Houghton Mifflin.

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