Privacy Policy

PRIVACY POLICY

This Privacy Policy explains how Soul Krave Mother & Baby (“Soul Krave”, “we”, “us”, “our”), operated by SK Collective Lda, collects, uses, stores, and protects your personal data when you visit our website or purchase our products. We are committed to protecting your privacy in compliance with EU General Data Protection Regulation (GDPR) and relevant Portuguese laws. By using our website (www.soulkrave.com or related domains), you agree to the terms of this Privacy Policy.

1. Company Information Soul Krave “Mother & Baby” is owned and operated by: SK Collective, LDA Registered Address in Portugal: Caminho da Mina, Cx.P320T 8200-413 GUIA ABF, Portugal EU VAT number: 334768900 📧 connect@soulkrave.com SK Collective Lda is the Data Controller for all personal data collected on our website.

2. What Personal Data We Collect We collect the following categories of personal data:
2.1. Information You Provide Directly
• Identity Data: name, surname
• Contact Data: email address, phone number, shipping address
• Order Data: purchased products, payment preference
• Account Data: login details, saved addresses
• Customer Support Requests: emails, messages, claims, notes
• Newsletter/Marketing Data: your marketing preferences and engagement

2.2. Automatically Collected Data When you browse our website:
• IP address
• Device information (device type, browser type, version)
• Cookies and tracking data
• Pages visited, time on website, click behavior
• Shopping cart behavior (for abandoned cart emails)

2.3. Payment Information We do not store your full card details. Payments are securely processed by trusted third-party payment providers (Stripe, PayPal, Apple Pay, etc.).

3. How We Use Your Personal Data We use your data only for legitimate purposes permitted under GDPR:
3.1. To Process Your Orders
• Confirming orders
• Processing payments
• Shipping products
• Contacting you regarding delivery
• Handling returns or refunds
3.2. To Provide Customer Support
• Responding to messages
• Handling complaints
• Providing post-purchase assistance
3.3. To Improve Our Website & Services
• analysing browsing behaviour
• enhancing user experience
• optimising products and content
3.4. For Marketing & Communication
• Sending updates, new product launches, and offers
• Sending abandoned-cart reminders
• Sending newsletters (only with your consent) You may opt out of marketing emails at any time.

4. Legal Basis for Processing Personal Data (GDPR) We process data under the following lawful bases:
• Contractual necessity: to fulfil your order or account services
• Consent: newsletters, cookies, some marketing
• Legitimate interest: improving services, fraud prevention
• Legal obligation: accounting, tax compliance

5. Sharing Your Personal Data We only share your data with trusted third parties necessary to operate our business:
5.1. Service Providers
• Payment processors (Stripe, PayPal, etc.)
• Shipping and logistics partners
• Email and newsletter platforms
• Website hosting providers
• Analytics platforms (Google Analytics, Meta Pixel)
5.2. Legal & Compliance We may share data if required by:
• Portuguese authorities
• EU regulatory bodies
• Court orders We do NOT sell or rent your data to third parties.

6. International Data Transfers If your data is transferred outside the EU/EEA, we ensure:
• EU-approved safeguards, or
• Adequacy regulations, or
• Standard Contractual Clauses (SCCs) We always ensure your privacy is protected.

7. Data Retention We retain data only for as long as necessary:
• Order + billing records: 7–10 years (legal requirement)
• Customer accounts: until you delete your account
• Marketing data: until you unsubscribe
• Cookies: according to their expiration period Once no longer needed, data is securely deleted or anonymised.

8. Your GDPR Rights As an EU data subject, you have the right to:
• Access Request a copy of the personal data we hold.
• Rectification Correct inaccurate or incomplete data.
• Erasure (“Right to be Forgotten”) Request deletion of your data (unless legally required to keep it).
• Restriction of Processing Pause the use of your data under certain conditions.
• Data Portability Receive your data in a structured, machine-readable format.
• Object to Processing Object to marketing or legitimate interest-based processing.
• Withdraw Consent At any time for marketing or cookies.

To exercise your rights: 📧 connect@soulkrave.com
We respond within 30 days.

9. Cookies & Tracking Technologies We use cookies to:
• Enable website functionality
• Analyse traffic and performance
• Improve user experience
• Personalise content and offers
• Support marketing and advertising You may accept, reject, or customise cookies using our cookie banner. For more details, see our Cookie Policy.

10. Data Security We apply technical and organisational measures to protect your data, including:
• Encrypted payment processing
• Secure servers
• Access controls
• Website firewalls
• Regular security reviews Despite these efforts, no online system is 100% secure. You use our website at your own risk.

11. Children’s Privacy Our products are for mothers and babies, but our website is not intended for children under 18. We do not knowingly collect data from minors without parental consent. If we become aware of such data, we will delete it immediately.

12. Links to Third-Party Websites Our website may contain external links (e.g., blog articles, partner brands). We are not responsible for the privacy practices of external websites.

13. Changes to This Policy We may update this Privacy Policy from time to time to reflect:
• Legal changes
• Product or service updates
• Operational improvements Updates will be posted on this page with a revised date.

14. Contact Us For privacy questions, data requests, or concerns:
SK Collective, LDA (Soul Krave “Mother & Baby”)
📧 connect@soulkrave.com
📍 Caminho da Mina, Cx.P320T 8200-413 GUIA ABF, Portugal